TEE'S FLOORING

01The Honest Picture

Tony, you've built something real. Twenty years in flooring. A+ BBB rating. Customers who genuinely love you. People write reviews about how you moved their furniture and cleaned up like you were never there. That's not marketing — that's earned trust. 🐾

Your website has some good bones too. The phone number is right there in the header with click-to-call (smart move — your designer got that right). You've got a showroom banner at the top. You've got 13 location pages in the footer covering towns from Croton to Pataskala. And your "Our Story" page? Genuinely great writing.

But here's the thing: your digital presence isn't working as hard as you are. In a world where people Google "flooring installer near me" or ask Siri for a recommendation, your website is leaving money on the table. Not because it's bad — because it's not doing enough.

This brief shows you exactly where the gaps are, what your competitors are doing differently, and what we'd do about it. No pressure, no pitch. Just the picture.

02Your Digital Scorecard

Think of this like a home inspection, but for your website. Here's how your online presence stacks up across the areas that actually drive business:

What's Working 🐾

• Click-to-call phone number in the header — customers can tap and dial instantly
• Showroom CTA banner at the top promoting your Johnstown location (670 West Coshocton, Suite E)
• 13 location-specific pages — this is a real local SEO asset most competitors don't have
• Quality blog content — "LVT vs. Laminate" and "Guide to Flooring Options" are genuinely helpful articles
• "Our Story" page is warm, personal, and well-written

Where the Gaps Are

• Homepage is too thin — only 4 short paragraphs. No clear description of what you do, where you serve, or why someone should choose you
• No online scheduling — there's a showroom CTA, but no way to book an in-home consultation online (and that's your bread and butter)
• Service pages lack depth — LVT, Hardwood, Carpet, Tile pages exist but need more detail, photos, and answers to common questions
• No structured data — search engines and AI assistants can't "read" your site properly (more on this in Section 5)
• Blog hasn't been updated — 2 posts in July 2024, then nothing. Consistency matters for search rankings
• Location pages need content — you have the pages (great start!), but they need unique content about each area to actually rank

03How You Stack Up

Here's how your online presence compares to the biggest flooring companies in the Columbus market. These aren't better at flooring than you — they just have bigger digital footprints.

Online Authority Comparison

Domain Authority is like a credit score for websites. Higher = more trust from Google = higher rankings. Scale of 1–100.

Feature-by-Feature Breakdown

04What People Are Searching For

Every month, thousands of people in Columbus search Google for flooring services. These are the phrases they type — and the ones your website should be showing up for. The number next to each one is how many times per month people search that exact phrase:

05The Future of Search

Here's something most flooring companies aren't even thinking about yet: the way people search is changing fast.

Instead of typing into Google, more and more people are asking questions out loud to Siri, Alexa, or Google Assistant. Or they're asking ChatGPT, "Who should I hire for hardwood flooring in Columbus?" And getting a direct answer — no scrolling through ten blue links.

This is called AI-powered search, and it's growing every month. Here's the problem:

What AI Search Looks For

Think of AI assistants like a really smart friend who reads every website and remembers everything. They recommend businesses that make it easy to understand:

• What you do — clear, detailed descriptions of your services (your service pages are too thin right now)
• Where you work — your 13 location pages are a great start, but they need more unique content
• Why you're trustworthy — your A+ BBB and great reviews help, but they need to be structured so AI can read them
• How to reach you — your click-to-call is great, but there's no online scheduling for consultations

What's Missing (The Technical Stuff)

Don't worry about memorizing these terms — this is the behind-the-scenes stuff we handle. But it's worth knowing about:

• "Schema markup" — this is invisible code that tells Google and AI assistants: "This is a flooring company. They're located here. They offer these services. Here are their reviews." Your site doesn't have any. Your competitors do.
• "E-E-A-T" — stands for Experience, Expertise, Authority, and Trust. Google uses this to decide who to recommend. You score high on Experience (20 years!) and Trust (BBB A+), but your website doesn't showcase your Expertise well enough.
• Fresh content — AI tools prefer websites that are regularly updated. Your blog hasn't been touched since July 2024.

06How This Works

We're not patching your existing website — we're building you a brand new one from the ground up. Custom-designed, custom-coded, built to rank. Here's the process, step by step:

07Your Domain — What You Should Know

Your web address — teesflooring.com — is one of your most valuable digital assets. You've owned it since October 2009. That's 17 years of history, and search engines respect that. Here's the current setup and what changes:

What "Transfer" Means (In Plain English)

Think of your domain name like a phone number, and GoDaddy like your phone carrier. Transferring it to Porkbun is like switching from AT&T to T-Mobile — you keep the same number, just a better plan. Your customers won't notice any change. Same web address, same everything — just faster, cheaper, and managed by us.

What We Handle

• Unlock the domain at GoDaddy (takes 2 minutes)
• Get the transfer code — GoDaddy emails it to you, you forward it to us
• Initiate the transfer to Porkbun — Aspire Digital covers your domain registration and hosting. No cost to you.
• Point DNS to Cloudflare — this is what makes your new site go live
• Verify everything works — email, website, phone links, all tested

What You Can Cancel After

• SureSupport hosting — no longer needed once the new site is live
• Any WordPress maintenance fees — your new site doesn't use WordPress
• GoDaddy renewal — domain moves to Porkbun, so nothing left at GoDaddy

08Beyond the Website

A website is just the beginning. Here are the growth opportunities we see for Tee's Flooring — each one designed to fit your personal-service style, not fight against it:

09What This Could Mean

Let's talk numbers. These are conservative estimates based on the search volume we showed you and typical conversion rates for home service businesses:

10Why Aspire Digital

We're not a big agency selling you a template. We're family — and we build like it.

• We know your business personally. We've watched you build Tee's Flooring from the ground up. We know what matters to you.
• We know the Columbus market. Local SEO isn't just our service — it's our specialty.
• We build custom, not template. Your website should feel as personal as your service. Because that's your competitive advantage.
• We handle everything. Technical SEO, content, design, photography direction. You focus on floors. We focus on getting you found.
• We're already invested. We've already started working on a fresh brand direction for Tee's — including a new logo concept that brings Inspector Reno into the brand identity:

Logo Concept by Jaime

Inspector Reno's legacy, captured in a professional badge mark over natural wood texture. His spirit lives on in the brand he helped build. Designed by Jaime at Aspire Digital.